“Success is the maximum utilization of the ability that you have.” – Zig Ziglar

I’m curious. What drove you to start your own small business? A passion for the product or service you provide? A desire to be your own boss? A chance to dust off some ambition? A drive to stick it to “the man?”

Did you become a small business owner because you enjoy marketing? Probably not. But, if you’re going to continue to grow your business you have to realize this important fact: You are a marketer, not a service or product provider.

Let me quickly show you the difference between a marketer and a service/product provider.

A Service/Product “Provider”:

  • Has products or services
  • Talked to prospects
  • Has customers
  • Owns a business
  • Hopes they’ll stay in business

A Marketer:

  • Sells products/services
  • Continually talks to a list of prospects
  • Builds relationships with customers
  • Grows their business
  • Is building their business future

So how do you become a marketer? Well, here are a few questions we both should be thinking about…

  • Do we know the difference between advertising and marketing?
  • Are we building our prospect and customer lists?
  • Do our businesses have a marketing “system” in place?

What I’m learning: smart marketing can make the difference between doing “alright”, and skyrocketing your business.

Yes, I’m a tax professional — but you must understand, I’m a business owner too, and these are hard-won lessons.

I want your business (and mine) to grow, and grow FAST.